Redefining impact through first principles

Invest in uncharted territory, challenge conventions, and catalyze real, transformative progress

Atypical invests with impact in mind, though “impact investing” has never been a hard mandate.

Instead, we pursue novel, sometimes unquantifiable outcomes. We evaluate each venture from first principles—identifying the key that will hold back or unlock its success, and peering beyond a checkbox to understand how that venture can create lasting value. 

We focus on solutions to foundational problems—those problems that persist across markets, even if they look slightly different in each. Unlike narrow, market-specific problems, foundational problems address systemic inefficiencies and often evolve into platforms as they mature. By solving these systemic problems, we mitigate market risk: if a solution fails to gain traction in one market, its relevance across markets increases its odds of success elsewhere. And scaling becomes about finding the market where the need is greatest.

Ultimately, we are talking about market creators, rather than share takers—ventures that rewrite market definitions or create entirely new ones around value that did not exist before. The redefinition and creation of new markets not only drives extraordinary financial returns but also meaningful societal impact. 

At its finest, venture capital is a catalyst for transformative ideas that deliver net new value. Impact becomes a powerful byproduct of scaling such ideas, emerging naturally from exploring uncharted territory and investing in untapped human potential.

Our vision for impact is straightforward: invest in uncharted territory, challenge conventions, and catalyze real, transformative progress.